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Intel Study shows high degree of awareness about driverless cars in mature markets in Asia Pacific and Japan

Over 50% considering to buy a driverless car or use it as a taxi when commercially available

Singapore, December 14, 2016 —According to an Intel sponsored survey conducted in select mature markets in Asia Pacific and Japan, there was a high degree of awareness of driverless cars among respondents. Over 51% respondents showed willingness to buy or use a driverless car as a taxi, when available. Interestingly, non-drivers showed a higher interest in using a driverless car as compared to drivers.


The “Autonomous Driving” survey, conducted by Intuit Research, polled 1250 respondents from five countries: Australia, Japan, Korea, Singapore and Taiwan. The survey was conducted online and covered car owner-drivers as well as non-drivers who use a taxi at least once a month.


In terms of benefits, driverless cars being environment friendly, allowing a less stressful commuting experience, easier parking, predictable commute time and the fact that one can summon the car ranked high. Various aspects of safety – no safety standards in place yet, cars may not recognize and work in a new situation, possibility of it being hacked – were the main concerns. Concerns were higher among non-drivers.


When asked about features they would like in their dream cars, over 60% respondents wanted their driverless car to be intelligent enough to avoid traffic jams as well as be able to charge on its own using solar energy.


“Driverless cars is one of the most interesting manifestations of technology that we will see in the next three to five years as it will positively impact so many segments of the society. In addition to being environment friendly, these driverless cars have the potential to save human lives by decreasing the number of accidents and allow mobility for the elderly and the disabled. Intel is working with various car manufacturers to help make what was once considered science fiction, a reality,” said Jerry Tsao, vice president of sales and marketing group and managing director-regional sales group, Intel Asia Pacific and Japan.


Additional country specific survey findings:


  • On an average, respondents expect driverless cars to be commonly available in their countries in about 6 years with Singaporeans hopeful of seeing them on the road the soonest. In fact, close to 30% Singaporeans surveyed felt they will have driverless cars commonly available within 3 years.
  • Not only does Taiwan show a very high degree of awareness about driverless cars at 94%, it also showed a very high inclination to buy driverless cars at 83%, whereas only 24% Australians showed interest in buying.
  • Among those who would consider a driverless car, 45% would be willing to concede a high degree or full autonomy** to the car.
  • 47% would be willing to pay a premium of over 20% for a driverless car. Willingness to pay a premium is highest in Korea (62%) and lowest in Singapore (37%).


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**High degree of Autonomy-An automated driving system will handle all aspects of driving, even if a human driver does not respond to a request to intervene. Full autonomy – An automated driving system will handle all aspects of driving under all road and environmental conditions with no involvement from the human driver.

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